Protect performance
Formulations developed for the equipment, its materials and its cleaning process.
MAGNUS® · REIMAGINE CLEAN
Protect the
equipment.
Protect the brand.
Cleaning systems connecting manufacturers, dealers, distributors, chains, operators and retail customers. Protect equipment. Simplify cleaning. Build lasting value.
BUILT AROUND YOUR EQUIPMENT
Across the entire commercial kitchen.
Across the entire commercial kitchen.
EQUIPMENT-SPECIFIC FORMULATIONS
OEM BRANDED PROGRAMS
GLOBAL REACH
BEHIND BRANDS YOU KNOW
01 / OEM PARTNERSHIPS
Your equipment.
Your brand.
Our cleaning expertise.
The right cleaner is part of the equipment experience. Magnus helps manufacturers turn routine maintenance into equipment protection, customer confidence and recurring revenue.
Protect reputation
Keep your brand connected to proper care long after the equipment is installed.
Support uptime
Help operators control buildup and maintain equipment with a consistent cleaning routine.
Grow recurring revenue
Make approved cleaning products a natural part of the equipment ownership cycle.
Equipment expertise
→
Branded cleaner program
→
Ongoing customer care
Talk through your program
02 / EQUIPMENT CARE
Every system has
its own clean.
From cooking and refrigeration to ice, beverage, food preparation and warewashing, our cleaning programs span the entire commercial kitchen. Explore a few examples below.
HOT SIDE / DAILY CARE
Keep the heat.
Lose the buildup.
Cleaning and care for combi ovens, rapid cook ovens, fryers and griddles. Match the formulation to the equipment and the cleaning routine.
- Combi oven cleaners and rinses
- Rapid cook oven cleaning solutions
- Fryer boil-out and griddle care
03 / THE MAGNUS FAMILY
Three brands.
One cleaning expertise.
From manufacturers and distribution to foodservice chains, operators and retail, Magnus connects the entire cleaning value chain.
MANUFACTURERS / CORE
OEM
programs
Your name on the product. Our expertise behind it. Equipment-specific cleaning programs that strengthen the relationship with your customers.
Equipment + brand protection
Explore OEM programs
PROFESSIONAL / VALUE
Workforce®
Dependable cleaning for operators and service teams. Specialty equipment care and everyday kitchen essentials built for the pace of commercial foodservice.
Professional performance. Practical value.
View Workforce products
RETAIL / DIRECT TO CONSUMER
Basic
Brands™
Commercial cleaning know-how for everyday life. Featuring Brew Bright™ Coffee Equipment Cleaner for home coffee equipment.
Commercial expertise. At home.
Discover Basic Brands
CLEANING WITH A PURPOSE
A better clean.
A stronger operation.
01
Less downtime
Keep equipment ready for service through consistent, appropriate care.
02
Less labor
Give teams a cleaning routine designed around the task.
03
Longer equipment life
Help protect the equipment investment with purpose-built maintenance.
04
Greater brand confidence
Carry the manufacturer’s care standards into everyday operation.
04 / ABOUT MAGNUS
Specialists in clean.
Partners in performance.
Magnus develops specialty cleaning solutions for commercial foodservice equipment. We connect manufacturers, dealers, distributors, chains and operators to make equipment care simpler and more effective. Workforce® expands our professional cleaning portfolio, while Basic Brands™ brings that expertise to retail and the home.
We own our formulations and bring together product development, branded programs and manufacturing relationships to support customers across the United States and international markets.
Equipment expertise
Across the commercial kitchen
Global reach
Domestic and international programs
FOODSERVICE · CONVENIENCE · HOSPITALITY · GROCERY · QUICK SERVICE
05 / SUPPORT & RESOURCES
Keep your program
moving.
Product information, purchasing and help choosing the right cleaner—all within reach.
PRODUCT DOCUMENTATION
Products & SDSs
Access the existing Magnus product documentation portal. Contact us for ingredient-list access.
Open documentation portal PURCHASINGOrder through Parts Town
Visit our distribution partner to find cleaning products for your equipment.
Visit Parts Town RESPONSIBLE CLEANINGOur sustainability approach
Learn more about Magnus’s approach to product innovation and sustainability.
Read moreHow do I start an OEM branded cleaning program?
Contact Magnus with your equipment type, cleaning process and intended markets. We’ll discuss formulation, branding, packaging and supply requirements for your program.
Which cleaner is right for my equipment?
Use the equipment manufacturer’s instructions and recommended cleaning products. Send Magnus the manufacturer and model so we can help identify a suitable solution.
Where can I get safety data and ingredient information?
Visit the Magnus documentation portal. For ingredient-list access or help finding a specific SDS, email orders@magnusclean.com.
LET’S REIMAGINE YOUR CLEANER PROGRAM
Better care
starts here.
Tell us what you’re building, operating or servicing.
We’ll help you find the right clean.